AI Essential Tools Marketers Can’t Ignore

7 min.

In today’s rapidly evolving digital landscape, marketers are constantly seeking innovative ways to engage their audience, drive conversions, and maximize ROI. One of the most promising avenues for achieving these goals is through the integration of artificial intelligence (AI) into marketing strategies.
AI offers marketers powerful tools and insights that enable them to personalize customer experiences, optimize campaigns, and make data-driven decisions like never before.
According to Gartner research between 2015 and 2019, the number of businesses utilizing AI services grew by 270%. In 2015 just 10% of organizations used or planned to implement AI in the near future. By 2019, this figure had surged to 37%.

According to Grand View Research, global AI is growing at a CAGR of almost 40%. AI’s recent rapid growth is unlikely to slow down in the near future. In fact, global AI adoption by organizations is set to expand at a CAGR of 38.1% between 2022 and 2030.

Based on our research and expertise, here are some of the best AI tools for marketers:
Optimizely: Optimizely is a leading platform for A/B testing and experimentation, allowing marketers to optimize their website and app experiences using AI-driven insights.
HubSpot: HubSpot offers a suite of AI-powered marketing automation tools, including email marketing, lead management, and customer relationship management (CRM), enabling marketers to personalize and optimize their campaigns at scale.
Google Analytics: Google Analytics utilizes AI and machine learning to provide marketers with valuable insights into website traffic, user behavior, and conversion optimization, helping them make data-driven decisions.
Adzooma: Adzooma is an AI-driven advertising platform that optimizes digital advertising campaigns across multiple channels, enabling marketers to improve campaign performance and ROI.
Salesforce Einstein: Salesforce Einstein is an AI-powered CRM platform that provides predictive analytics, lead scoring, and personalized customer insights, empowering marketers to deliver targeted and personalized experiences to their customers.
Acquisio: Acquisio is a performance marketing platform that uses AI to optimize digital advertising campaigns across search, social, and display channels, helping marketers maximize their advertising budgets and drive results.
Phrasee: Phrasee is an AI-powered platform for optimizing email subject lines and marketing copy, helping marketers improve email engagement and conversion rates through personalized and compelling messaging.
AdRoll: AdRoll offers AI-driven retargeting and prospecting solutions for improving ad targeting and campaign performance, enabling marketers to reach and convert their target audience more effectively. provides AI-driven solutions for social media advertising, including ad creation, optimization, and performance tracking, allowing marketers to automate and scale their social advertising efforts.
Cortex: Cortex is an AI-powered social media platform that automates content creation, scheduling, and optimization, helping marketers streamline their social media marketing efforts and drive engagement.
These AI tools empower marketers to leverage AI-driven insights and automation to enhance their marketing strategies, personalize customer experiences, and optimize campaign performance for better results.

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