Top 5 mobile app data and analytics tools in 2023
Photo source: https://www.sisense.com/blog/data-and-analytics-the-foundation-of-successful-apps/
As app marketers, we search, gather, analyze and measure various data points. App marketing data and App Store analytics can be good helpers, as they provide information that’ll give you a deeper understanding of the market, competitors, or user behavior. We’ve done the research and selected the top 5 mobile app data and analytics services that have the right tools to dig into the data. Let’s go!
- Sensor Tower
- data.ai (formerly App Annie)
- AppstoreSpy
- AppTweak
- AppBrain
Sensor Tower is a mobile marketing intelligence platform that provides ASO intelligence, among other things.
Key Features
Store Intelligence has millions of data points to perform comprehensive research when it comes to app store optimization. In App Intelligence, you can effectively optimize the keyword strategy to analyze your competitors. You can also research keywords to get traffic and difficulty scores.
Sensor Tower’s Predictive Rank will give you information about how likely it is that your app will rank for a particular keyword.
Design
Sensor Tower’s UI, graphics, and ways of extracting data are very simple and intuitive, which makes the process much easier.
Subscription and Pricing
During the limited free trial (14 days) you can use all the available tools: do keyword research and competitor analysis, get keyword suggestions, etc. For the small business level, the standard plans range from $79 – $399 monthly, and if you go to the enterprise level, depending on the number of users, products, and API access, it can cost up to the low-to-mid 5-figure range for an annual plan. If you want to have access to a wide range of tools, you have the option to switch to enterprise level. But the price is quoted individually by the sales team.
App Stores supported: Google Play/App Store
Price: Limited free trial/Paid
- data.ai (formerly App Annie)
Data.ai is a good choice when you have to analyze and make predictions of your performance for the future. But you should work for a large company or investment fund to be able to afford a subscription. And the process of diving into this analytics tool can take a long time.
Key Features
You can start with a free trial, which will give you a better understanding of the pros and cons of this tool. As a free tool, it can be really good for keyword tracking, DAUs or MAUs. In both Google Play and App Store, the app will track nearly 100 keywords in different countries at the same time. So, the results will be accurate and frequently updated. However, there is no stable connection between the platform and app stores to collect data. That’s why you have to regularly update the connection. And again, the UI isn’t the most user-friendly.
Subscription and Pricing
Data.ai does not publicly share information about their paid subscriptions because the price is determined for each client individually. Also, most of the features are disabled in the free version. By the way, if you want to understand how a particular tool works, you have to buy the paid version to access the instructions. So, if you want really deep data and you work in a big company, your option is the paid version of data.ai.
App Stores supported: Google Play/App Store
Price: Limited free trial/Paid
AppstoreSpy is good at analyzing mobile app market data — study the market, find new niches, clients, partners or competitors, and get up-to-date insights on iOS and Android apps, all on a single screen.
Key Features
In AppstoreSpy, you can evaluate competitors’ applications and developers. Using power search, you can learn about the entry’s complexity, the main players, the features, and the prospects for the development of a specific niche. You can even analyze removed applications, which helps you better understand the market. More than 30 filters, convenient data output, and query saving will save you from needing third-party services.
AppstoreSpy also offers an API and Google Chrome extension for a helicopter view in Google Play and automatic updating of previously created lists, which retrieve your data programmatically. However, you cannot track your app’s Google Play or Apple App Store ranking in different countries and app categories, which means you won’t be able to effectively benchmark your app’s ranking against the rankings of your top competitors.
Design
The UI is also very intuitive and doesn’t require special skills.
Subscription and Pricing
AppStoreSpy has a limited free version and 3 levels in the paid version. The price ranges from $19 to $99, depending on the number of users, products, and API access for a monthly subscription. In comparison to Sensor Tower, data.ai or AppBrain, the price of this tool is affordable not only for seasoned pros, but also for beginners and small startups alike.
App Stores supported: Google Play/App Store
Price: Freemium/Paid